This calendar year, Kiril Mischeff has reached a meaningful milestone: the donation of food equivalent to 101,259 meals. Each of these represents more than just a number – it’s a step toward strengthening communities and supporting those facing hardship.
What Is an “Equivalent Meal”?
We define an equivalent meal as 420 grams of food—a standard portion that helps us consistently measure the impact of our donations. It’s a tangible way to understand how many plates we’ve helped fill for people in need.
Where the Food Goes
These meals don’t sit on spreadsheets – they go straight to where they’re needed most:
- Food banks,
- Charities,
- Non-profit organisations that support families, individuals, and shelters across the UK.
Our surplus food becomes vital nourishment for people at their most vulnerable moments.
Why It Matters
This is about more than just reducing waste – it’s about responsibility. Our commitment reflects a broader purpose:
- Turning surplus into sustenance: When food is redirected to people, it’s no longer waste – its value recovered.
- Cutting carbon emissions: Food waste in landfill emits methane, a potent greenhouse gas. Keeping it out of landfill helps protect the planet.
- Smarter resource use: Reducing disposal and storage needs is not just efficient – it aligns with our sustainability goals.
A Collective Effort
This achievement is only possible thanks to the dedication of our team, our partners, and the charitable organisations we support. Every meal donated reflects shared purpose and collaboration.
We’re proud to be part of a movement that turns surplus into hope – and we’re already looking ahead to the next 100,000 meals.
