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Home > News > Taste #5 products to launch in Dutch supermarket Albert Heijn

Taste #5 products to launch in Dutch supermarket Albert Heijn

We are pleased to announce the launch of the Bomba! XXX and Umami Bomb Mediterranean paste 70g Albert Heijn Supermarkets, from the 14th of August.

Named after the founder of its first store in Oostzaan in 1887, Albert Heijn is Holland’s largest supermarket chain.

Regarding the products, Bomba! XXX is  natural, ready-to-eat tomato sauce that delivers slow food flavours fast! Made with extra strength triple concentrated tomato paste, full-bodied red wine and tasty soffrito. And it’s ready to use straight out of the tube.

The Umami paste is made with tomato, olives, porcini mushrooms, Parmigiano cheese and anchovies, just a dollop will boost and add robust flavours to a wide array of dishes. Best described as a FLAVOUR BOMB, this transformational paste is savoury deliciousness in a tube. One squeeze is enough to make good cooks great and great cooks extraordinary.

In addition, these two umami ‘taste makers’ or ‘smaakmakers ‘will be on promotion w/c 4th September with a front-page listing in the in-store magazine.


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